Internet Marketing Strategies – Driving Traffic to Create Leads
To give you a better understanding of the big picture and what internet marketing really is, let's get down to the nuts and bolts:
THE PIPELINE – Keep full at all times. The more that goes in the top, the more that will come out at the bottom:
- Generate Traffic (Referrals, Content Marketing, Syndication, Social Marketing, Paid Marketing)
- Turn Traffic Into Leads (Sales funnel or funded proposal like My Lead System Pro: MLSP)
- Convert Prospects Into Loyal Fans & Followers (Email marketing, blogging, social interaction, additional content, live events)
- Make Money (Affiliate Commissions from Business building tools, ie, MLSP, & enrolling new reps into your business)
Content Marketing – Article Marketing
One of the cheapest, fastest and best ways to market your business online for long-term results is through Article Marketing. Specifically, article marketing has some additional techniques you can use to optimize your content so it appears higher in the search engines and simultaneously increases your page ranking therefore increasing your exposure so you can get in front of more internet traffic and generate more leads.
First of all, when writing your articles, you want to be sure to hone in on a particular keyword. A keyword is the phrase your target market or potential prospect would type into Google; it's the problem they're looking to find a solution or answers for. You want your articles to address, help answer and provide valuable and beneficial information about those "keywords" that your prospects are searching for.
If this were trial and error, you could spend lots of time and money and end up with little results unless you had great intuition. Luckily, in today's world, everything on the internet can be tracked. Google keeps track of the searches and keywords people use and there are several pieces of great software out there that will organize this data into highly valuable information you can utilize to determine which keywords to write articles for.
I highly recommend Market Samurai ( http://www.marketsamurai.com ) which has a free keyword research tool and a paid version with additional tools to help you track your Google ranking for each of the keywords you are targeting and more. The creator also features great tutorial videos that will teach you how to use the software and maximize your results.