Internet Marketing Strategies – Collecting E-Mail Opt-In Addresses
In this article I’m going to talk about the Internet marketing topic of collecting opt-in e-mail addresses. Let me be clear, I am not talking about collecting random e-mail addresses to spam people. No, I am referring to the well-established practice of providing your website visitors with an opportunity to input their first name and e-mail address in exchange for your promise to send them valuable content.
The overwhelming majority of aspiring Internet marketers who struggle to find the success they are looking for usually drop the ball when it comes to collecting names and e-mail addresses. I’m guilty of it too, and sometimes it just comes down to being lazy. The reason why it is so important to try to collect the name and e-mail address of a person who visits your website is because it gives you the opportunity to maintain an ongoing dialogue with them via e-mail. Before you think that I am suggesting that you should sit there and write to all of these people individually, I am not. This is all handled by a third party e-mail service provider often referred to as an auto-responder company.
The secret to getting a person to provide you with their name and e-mail address is to promise them something of value and to then deliver on that promise. If you do this, you will be doing something that very few aspiring Internet marketers bother to do themselves on a consistent basis. Go ahead and try it, you might be surprised at just how many people sign up for your opt-in e-mail newsletter.