Internet Marketing Strategies – 5 Easy Steps to Developing an EBook
The self-publication of an eBook has become a popular marketing tactic for many online businesses, particularly those of bloggers, seeking to increase traffic to their website. The content is usually closely related to the theme of the author’s website or blog.
Ebooks vary in length. However, as a rough guide, very few are less than 5,000 words, or around 30 pages, of text. Ideally, an eBook of this size would take about two weeks or more to prepare. An eBook increases the credibility of its author as an expert on the subject. They can also be offered as a freebie for a variety of promotions.
For example, to encourage visitors to subscribe to the author’s blog, or to be offered as a free prize to encourage participation in a contest held on the blog.
This article summarizes the process of preparing an eBook as a five step process:
1. Formulate the main idea and research the topic
2. Write the book
3. Add graphics
4. Prepare a table of contents, the index and then re-check everything
5. Create a cover and publish the book
Developing an idea for a book is deceptively difficult. Any initial thoughts are likely to be revised again and again before the actual writing begins. This constant revision is an essential part of the creative process; it continually sharpens the underlying idea for the book in the mind of the author.
There is no unique process for writing a book; no right or wrong way. Each author has their own approach. However, many start by crafting the book’s introduction: explaining why it was written, how much time was involved in developing the book, who contributed to its formation, etc.
Graphics usually include a wide range of graphs, charts, images and drawings.
Some authors like to prepare the table of contents at the very start of the overall process and then use it a as form of an outline. The index must, of course, be prepared at the end of writing, once the content has been written. Finally, the checking process is intended to identify errors and allows for fine tuning of the text. It is important that the checking process be thorough as any remaining errors detract from the ebook’s overall professionalism.
When the eBook is completely written and checked, an attractive eye-catching cover is designed or selected. Finally, the overall Word document is converted into a PDF. This format is the most popular format used for distributing written documents over the Internet. The format offers great compatibility and support for all popular operating systems and platforms. Microsoft Word version 2007, with the latest Service Pack 2, includes a facility that allows Word documents to be easily converted to PDF.
If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.
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