Internet Marketing – Step by Step Guide on How to Write a Sales Letter
Sales letter writing is something that can take years to really get good at – and top copywriters are paid anywhere from $5,000 on up to $25,000 to write sales letters.
I anticipate you will not be good at it at first, either. But the thing I want to emphasize here is that it is not really that important when you are marketing to your list. Like everything in your Internet marketing business with time your competency level for the primary skills you need to develop will increase and get better.
You have seen sales letters online from many marketers, some are very good and some are not so good. However, his long as you are expressing what you want to get across in your sales letters and letting the reader know how what you have to offer in your products and services will solve the problem of theirs your specific wording does not have to be perfect.
But, if copy writing is not your forte do not allow your weakest link to hold you back. My subscribers do not care whether I write in beautiful, flowing, persuasive sales copy – in fact, some of them probably appreciate it.
And that brings up another point: the reason my subscribers buy from me is not because I have great sales pages (I don’t). They buy from me because they have developed a relationship with me. They download my free gifts. The ones that like it read my emails. The ones that do not, they simply unsubscribe or just never open my emails. Then most people that buy from me buy my List Building program first (a few start with the Article Marketing Black Book). I price them low – why?
1) I want as many people as possible to buy them and get to know me. I would rather sell 100 books for $10 than 10 books for $100 each. The reason: it allows more people to get to know me – the money to me is the same – so why not get to know more people?
2) The nice thing about a low priced product is that the return rate is really low (less than 1%). I have heard the industry average is closer to 10-15%. The ones who like me after reading the $10 will buy my $47 book or my $97 book or my coaching program. The ones that don’t like the $10 generally won’t ask for a refund – of course if they do, they get it fast! And the ones that like the $10 book and buy future products from me, are almost guaranteed to like everything else I write – I try to use the same style in everything I write – just telling it like it is – and I try to pack everything I write with strong information.
So all of that to say – it is not the end of the world if you cannot write a great sales letter.
If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.
Want to learn more Internet marketing techniques on how to build a successful businesses online?
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