Internet Marketing – Is Email Dead?
The money is in the List, everyone knows this. Any Internet Marketer worth his or her salt, has been building an email list in which to sell their programs to. In my opinion, the Internet Marketing community leans more heavily upon email marketing to promote and advertise … than many other Industries. There are "Internet Only" stores and services (and brands) that derive fully 50-70% of their income from email campaigns. Many marketers relay heavily up to search drive traffic to their websites. The search engines change their search algorithms regularly, but with your own email list, you can drive consistent traffic to your website. The only problem with that is, email open rates are declining and have been for sometime now. Email has traditionally been a very good way of getting and passing information. Now many people get that same information within their social media circles or rss feeds. People are still searching and signing up for email lists, but not like they used to. People spend more time searching for and downloading specialized apps as their preferred means of collecting information.
Mean average email open rates for the US for 2012 are approximately 20%. This only applies to warm lists … people who have opt in, and welcome your regular emails.This is a drop of 2% from the year 2009, and there are many reasons why. People are busier and use tools and other things to even filter unwanted emails. The silver lining in this cloud is that email email rates on mobile devices are increasing. But TEXT message open rates are at 98%! Why are Internet Marketers so slow to incorporate a TEXT messaging component into their marketing campaigns?
People carry their mobile devices wherever they go. When they get a text, they check it usually within 90 seconds. As an Internet Marketer, I live and breathe on my ability to continuously gather new leads and contacts into my sales funnel. TEXT message marketing is far more personal an immediate than email marketing. I love speed and I like things to happen now. A person will respond to my TEXT message within 90 seconds, but respond to my email within 3 days. Most TEXT sms platforms allow you deliver your mobile website / apps and other upsells right within the text body itself. As long as you follow MMA guidelines and never blast out more than 3-4 texts per month, you can dramatically grow your mobile base and not worry about people unsubscribing. TEXT message marketing allows you to organize and implement different campaigns by keywords. Imagine this: What if you are selling a Website Training Tutorial Video program; you can give away a free video to anyone who TEXTs the keyword "TrainVid" to shortcode 88888. You would get plenty of people to opt in to your training lists, and you now have their cellphone number to responsibly market to. Email may not be dead, but TEXT message marketing looks like it will quickly make email marketing less relevant in the mobile world we live today.