Internet Marketing – How to Choose a Mentor
So, you are thinking of hiring a mentor to speed you on your way to success. That is a big and usually expensive decision to make. The very fact that you would consider hiring a mentor tells me that you have the potential for success, but before you sign on the dotted line, ask yourself these questions.
- Exactly what do you hope to learn from a mentor?
- Are you willing to follow a mentor's direction to the letter?
- Are you expecting a guarantee of success?
- Are you looking for "The Secret Formula", or just some guidance?
There is an old saying, 'When the student is ready, the teacher will appear.' "If you are ready, you will probably know who you want as a mentor.
If you have spent any time at all looking for a mentor, you have probably noticed that the "experts" all have very different personalities and approaches to Internet Marketing. Hiring a mentor is like buying your first car. All cars serve the same purpose – to get you where you are going. It is the minority differences between them that will make you happy with that car, or will make you curse the day you bought it. Here are a few things to think about.
- The car that is currently the most popular model on the market will usually cost you more money. The same goes for mentors.
- Too many accessories may not be a good thing. Cruise control and GPS make the trip more enjoyable, but they do not make you a better driver. A mentor who makes it too easy on you may be doing too much of the work for you. If you do not want to do it yourself, do not hire a mentor. Buy a business in a box and accept what you get.
- A mentor who thinks exactly like you will be a waste of money. You already know what you think. You are looking for a second opinion.
Like a good athletic coach, a good mentor will make you stretch your limits. The truly great ones know just how far, how fast and how hard to push without hurting you, or breaking your spirit. You may not need a mentor. You may just need a guide. It is a matter of leadership style.
As an enlisted man in the military, I learned a lot about the different styles of leadership. Let's look at three different lieutenants.
- Lieutenant "Go there and do that". Avoid these people, (mentors), like the plague! They sit back in the safety of the barracks while you are out there getting shot at.
- Lieutenant "Do not worry, I will do it for you". You should worry. Even if you end up where you want to be, you will not know where you are, how you got there, or how to get back on your own.
- Lieutenant "Follow me". This is the leader, (mentor), you are looking for. He / she obviously knows the way through the minefield.
Follow this leader and you will know where you are going. You will learn the skills you need to survive and you will feel like a battle-tested hero when you get there.