Internet Marketing Habits – 4 Steps to Create Credibility Through an Online Marketing Website
As an Internet marketer, it does not matter what you read, one habit will rain true every time; developing credibility online will sell products. Whether through your website, blog, products, services, sales material and emails, they must reek of professionalism and credibility. The number one place for this to happen is your website.
If you do a lot of email marketing, sending your customers to affiliate sites or sketchy websites, do not believe that over time this will increase your business. Yes, you will attract some customers who will buy your products, but if you do not exude professionalism and credibility, you will attract repeat business. In sales, it is very well known that it is easier to sell to an existing customer than it is to attract and sell to a new customer.
Rather than rely on unprofessional approaches, try this approach:
1. Know what your brand is. If you are selling to the Internet marketing niche, the brand should be you. Your website should possess the same personality and qualities that you do. This should appear in the copywriting and colors you use, the products and services you offer, along with all sales material. If you are selling primarily to the off-line market, focus your branding around your products and services. You must be clear on this. If you are not, your customers surely will not be. Make sure you have your branding properly targeted before moving on.
2. Buy a domain name that focuses on your branding and keywords. This can be your name, business name or market area. Using a domain that includes several dashes does nothing but diminish your credibility.
3. Purchase your domain name and hosting from a reputable source. Keep in mind that ultimately, all domains basically come from the same place so go for price. You can always move it to a private hosting account rather than keep it on the servers of the company you bought it from.
4. If you are not a web designing, foot the bill to have a nice looking site developed for you. Keep in mind that your website is your virtual calling card so keep professionalism and credibility in mind. If you have a site that has many broken links, color palettes that do not match or images that are not in focus, your customers may shop elsewhere. Your site should also be easy to navigate.
By the time you have completed setting this all up, you will have developed a well-focused themed website with a clear purpose and that exudes credibility and professionalism.
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