Internet Marketing – Effects of Internet Marketing on the Industries
Internet marketing is indeed very influential to several types of industries. First of all, Internet marketing is the method of selling products with the use of the Internet. Currently, it has made a huge impact on industries that were once retail-oriented. Examples of these industries are film, music, flea markets, banking, pharmaceuticals and advertising as well. It went past radio marketing with regards to market share.
As for the music industry, Internet marketing has become a source for music files download. Ever heard of iTunes? In year 2008, iTunes Store became the leading music retailer in the whole United States.
Aside from these, banks are now performing several tasks through the net. Numerous people find online banking more appealing than actual visits to the bank because of its convenience. As a matter of fact, more than 150 million U.S. citizens go with online banking. Out of the 100% of people using Internet, 44% are performing banking tasks over the Internet. Also, online auctions are fast becoming popular. The items that were previously sold only at flea markets are now sold on online auctions, with eBay.com being the most popular.
It is also the basis for pricing of some specialized items. The impact of Internet marketing on the advertising industry has been deep as well. After a few years, online advertisement grew to be worth billions of dollars every year. In fact, according to PricewaterhouseCoopers, an incredible amount of $16.9 billion was spent for Internet marketing in the U.S. alone for year 2006. Presidential candidates also recognized this, which is why they used the Internet for campaigns.