Internet Marketing Companies VS Retail Stores – Ecommerce and Internet Marketing Success
So you have decided that after yet another slow month, sitting inside your brick and mortar kingdom, you just cannot keep working for your landlord, and need to start a real business that does not keep you sitting inside a retail shop. You need a business that has an eventual promise of financial freedom; one that entails minimal overhead and maximum return on your investment; one that attracts investors and uses the latest technology.
The advantages that online marketing companies, and online businesses have as opposed to retail businesses are as follows.
Drop-shipping has allowed ecommerce website owners to sell products without having to store them. What does drop-shipping entail? Well, put it this way. While a retail store has the constant overhead of rent, and requires ample space to showcase products, online web stores simply have the distributor or manufacturer ship it directly, simply sending over an order sheet. Wow, so you are telling me we do not need that much startup capital to start an ecommerce website or online business? – Yes that is right. However, you will still require a significant marketing budget, just like any online store. Another advantage of drop-shipping is that you can maintain lower prices than retail stores, thanks to the savings on rent, and/or increase your profit margin! So, if you are using an open-source (free) ecommerce platform, such as Magento Montreal or equivalent, your overhead will be limited to an annual domain name registration fee of approximately $10, and perhaps a monthly hosting fee, although, there are many free-hosting options for smaller (lighter) websites.
The internet is a fun place to be because things always change. This means, more options are increasingly available. For instance, the introduction of social media into the picture, web 2.0 properties, or Google’s new caffeine, which takes into account the amount of frequent content updates on people’s websites. But, what this really translates to from a small business owner’s perspective is, options. Now, in addition, you can run an online company from pretty much anywhere in the world. In fact, for the past 2 months, I have been in Panama, Las Angeles, and Las Vegas. And… I have still be writing these articles, corresponding with my business partners, web designers, and clients – running a profitable business. Sound good? It is good! Especially when here in Montreal, temperatures can go to -40 degrees! Montreal web design work has never been better!
Retail means contact… with people. As terrible as it is to say, sometimes, this contact can be very unpleasant. People can be extremely unpleasant. However, online marketing companies or other internet companies, have the luxury of responding to emails and phone calls when convenient, which allows owners to spend less time with difficult clients. Furthermore, it is far less likely and far more difficult for online customers to avail themselves of support, should the ecommerce or online company choose remain difficult to reach. There is a certain level of privacy, and confidentiality that comes with the internet, with the web, despite the numerous reports of privacy invasions.
That said, service industries, online or offline, both have more contact with people – customers.
So keep that in mind when developing your business model!