Internet Marketing and Women Entrepreneurs
Women are cashing in on internet marketing efforts and bringing creativity and customized marketing plans to match desires and needs, anticipating hugh potentials for growth in shopping opportunities tailored for women, as well as the ever present need of trustworthy information delivery required by those who use the internet as a research vehicle.
New launches of internet business endeavors, whether a cottage industry or professional entity, are supported by entrepreneurs who offer educational materials, interactive services, peer support and content, and online access to experts celebrating the power of all women.
Women are seeking to develop internet marketing and web sites to realize entrepreneurial dreams,no longer languishing in dead end jobs, and finding a highly credible investment of their efforts in web based business starts. The opportunity to develop a web based business is assisting women to move to higher income sectors. Meeting the challenge to satisfy their own job expectations and making strides to squelch gender inequality fears found in other traditional work environs, women are taking on products they can market and scrambling to meet the desires of those who lead active lifestyles.
Paying more attention to central sources of information is an important piece in solving the mystery of internet marketing business plan development. The National Women’s Business Council in August of 04, participated in funding a survey of business mentorship programs for business starts with the American Express Foundation and the AT&T Foundation. The jointly funded study finds higher interest in mentoring projects for women participants to include internet launch business plans.
A 3 year study conducted by the Center for Women’s Business Research, services offered by the SBA, find female entrepreneurs more likely to characterize their business’ rapid growth “2.3 to 2.7 with 4 being the fastest growth.” The study was conducted in 2004. Affirmation of successful debuts of new internet web sites, round out the depth and breadth of opportunities for women in providing for female consumers in particular.