Internet Marketing and Search Engine Optimization
Are you considering internet marketing as a business model to drive more traffic to your website. If not, you should otherwise you will lose out on a great potential income stream for your business. Internet marketing is a relative inexpensive way of reaching your target audience compared to other methods. It is great way to sell your products and services online using your website.
However to successful online you have to have a very strong website. In other words a website that can convert visitors to your site into clients. What's the point of driving a huge amount of traffic to your site but very few of them convert into clients. So, it is important to sort out your website before you before you start marketing your site.
And the key to making your website profitable is to optimize your website for Google. The process of optimizing your website for the search engines is known as search engine optimization and includes any efforts you make to get your website to show up in Google.
Search optimization or SEO is a very valuable tool for online marketers and it plays a critical role in their online success. What sets search engine optimization apart from paid advertising methods like pay per click (PPC) for example is the fact that it will not cost you anything to drive traffic to your site once you are listed on top of the search engine results. Of course your time spend on SEO is an opportunity cost but SEO remains relatively inexpensive to do.
I'm not saying that this will be easy to do, but once your site is rank in the top half of the search rankings you will get an influx of organic (free) traffic to your site. But, as I mentioned right from the start that search engine optimization does not stop with improving your site's ranking. You have to structure the content on your site in such a way that it boost your visitors interest once they come to your site.
So your content needs to be original and informative to captivate your visitors attention. The navigation of your site should also be user friendly and visitors should find what they are looking for within one or two clicks.
You will also need to look at onpage SEO factors and this involves what you can do on your website itself. On page SEO has to do with how your website is coded so that a search engine can recognize what your site is all about. On page SEO is not that important than what it used to be, but you still need to do it if you want to rank highly in the search engines.
There are many things at work at how search engines rank websites, but the most important of these are off page SEO factors. Compared to on page SEO, off page search engine optimization has a far greater impact on search engine optimization.