Internet Marketing 101: A Guide For The Beginner
Marketing has come a long way – from traditional, to network marketing, and down to the internet. And with the advent of internet marketing, more and more businesses are taking advantage of the World Wide Web and using it as a means to generate leads. Gone were the days when the only techniques and strategies you know are word-of-mouth advertising, print ads and broadcasting media.
If you have been exposed to the internet for sometime, then you have probably come across with search engines, social media sites, site directories, and affiliate sites. Website owners use them as advertising platforms to market their products and services on a wider scale.
While there are online marketing practices for the experts, there are also basic techniques that you can learn as a beginner.
1) Social Media Promotion
Considered as the hottest trend in web marketing, social media promotion is one of the fastest and most effective forms of digital advertising. Social networking sites like Facebook, Twitter, and LinkedIn are great venues to meet potential customers and business partners. By creating accounts and business page with these sites, you can establish internet credibility and increase customer engagement.
2) Video Marketing
If you have a knack for creating excellent video presentations, then video marketing is right for you. You can make a short video showcasing the products and services that you offer. Of course, the secret lies in the presentation. It must contain the important ingredients needed to draw attention from the viewers. Your video should compel people to get more information about your business and not the other way around. Then, you can market your video and upload it to video-sharing sites like YouTube and Vimeo.
3) Article Marketing
Another effective internet marketing technique for beginners is article marketing. If you are good with words and know how to write interesting content, you can write the articles yourself. If not, you can always hire qualified writers who will do the work for you. Naturally, the topics of your articles should be related to your business. Submitting them to high page rank article directories like HubPages, eHow, and EzineArticles will help boost traffic to your business site.
Blogging is a great way to promote your business on the internet freely. Since it’s your blog, you can talk about the products and services you offer without restrictions. But don’t expect traffic to come right away. You’ll need to drive visitors and compel them to visit your blog often. At this point, you’ll have to remember that content is king. This means that the amount of traffic you generate will be dependent on whatever information you post on your blog. You can create your own blog with popular blogging sites, such as WordPress, Blogger, and Tumblr.
5) E-mail Marketing
Your digital marketing campaign will not be complete without e-mail marketing. Through this method, you are able to distribute direct marketing messages to prospects and customers. It’s highly popular among site owners since it allows them to conduct market research, educate customers, and promote their businesses by simply sending messages directly to the recipient’s inbox. Promotional e-mails, newsletters, press releases, and auto-responders are the most common types of e-mail marketing campaigns that you can make use of.
In today’s internet driven age, building an online presence is vital to business success. And while there are numerous effective internet marketing techniques and strategies that you can use, it is still best that you initially conduct market research to know what works and what doesn’t for your business. Remember that you only get a single shot in pleasing your target customers. So you have to do it right.