Instant Success – Is it Something New?
Instant Noodles are probably one of the greatest inventions of all times. The strange thing is that they really are not instant and really are not a new invention. They are just the same old noodles in a new package and marketed a little differently.
There has to be a lesson to be learned when this product is given a closer inspection. Here is something (The noodle) that is hundreds or even thousands of years old. Yet it is now one of the most profitable food niche markets in existence today. Whether it is ramen, canton, bihon, pancit or whatever name it is known by locally, the concept is actually very amazing.
Anyone can purchase these same noodles for much cheaper if they buy them in bulk; bulk in this case being buying them by the kilo or by the pound. Throw in a little bouillon cube and voila, instant success.
So what is the lesson to be learned here from this marketing wonder? Is it that everyone needs to find a product that is hundreds or thousands of years old? That is seriously the case. The whole point is that anything can be sold and earned on if it is packaged correctly.
Who was the first one who packaged the noodles in portions that were suitable for one person? While nobody may know their name, it is certain that it could be looked up. Either way, if they patented the idea, there is a strong chance that they are not among the working class people anymore.
Somebody once said that everything worth being invented has already been invented. This is probably not the case either. The sad fact of the matter is that most people will not ever come up with a patent capable idea that will allow them to retire in the lap of luxury.
The whole idea behind marketing; whether it is marketing an idea, a product or information on the Internet, or providing something similar in a store; the concept is the same. Marketing and recognizable packaging has a lot to do with it but it is mostly in the presentation.
These people offered nothing at all that was new. They repackaged it and advertised it as a convenience. Given the hectic pace in the world today, that concept is what sold the product. They knew what buttons to push to get people to buy.
It can be said that not everyone is going to have a life changing idea or concept. That does not mean that they can not get rich with the proper marketing. Finding a product that can be sold is an important factor. Creating a need or a desire is important to success as is creating a sense of urgency to have that one product in particular. Closing the deal is easy when everything is packaged and presented properly. Making sure that the product is easily recognizable will generate return business, but that is another article.