If I Was Starting Over, I’d Do This With Traffic
Before you start even thinking about traffic you need to get a few things sorted out.
1. You need to choose a niche
2. You need to research and decide on what solution you’re going to provide to overcome what problem
3. You need to put your solution together
4. You need to put your sales copy together so the traffic you do generate you can at least tell them about your solution and the benefits it brings.
Now you can start thinking about traffic…
What’s the point in generating traffic if you’re not going to do anything with it when it arrives?
Now before we get into traffic generation let’s look at what you’re going to do with what you learn here.
Have you ever been introduced to the learning and applying ratio?
When you start something new, like internet marketing you obviously spend most of your time learning. You do very little applying.
So for every 10 hours learning, you might only spend an hour or so taking action.
If you have ever had a corporate job you may remember the trainers saying at the beginning of a training session; if you take one thing from this training course.
As time goes by you’ve learned lots so it makes sense you should spend more time DOING. After a period of time you have built a reasonable amount of knowledge and your confidence has grown.
Problem is, online, information is addictive and people continue on their merry way. This is the shiny object syndrome. People take a little action. Apply some of what they have learnt. After five minutes they decide it hasn’t worked and it must be because they are missing something. They have a knowledge gap. So they search out what they feel they need to fill that gap.
Learning, learning, a little action and then back to learning again.
You need to watch that learning to applying ratio. Start to spin that ratio around and spend at least 50% of your time DOING, taking action and eventually get it up towards 90%. Never stop learning. But stay focused. Stay on course.
Otherwise you’re like the grocery owner who spends his days reading about groceries and forgets to open up shop.
No wonder he’s broke!
Back to traffic…
There are only two sources online:
[+] Free traffic
[+] Paid traffic
Don’t let anyone tell you otherwise.
And both will cost you.
One costs you money, while the other costs you time. Now here’s the stupid bit.
I made this mistake, multiple times.
Remember guru’s make money selling their traffic systems? They know newbies hate spending money on traffic. They’re scared of paid traffic. That is the way they want to keep you.
The guru’s know you’d rather spend $97 on learning how to get FREE traffic than go and spend $97 on buying traffic. I mean what’s the worst that can happen? You lose your $97. If you spend it on the course instead, while you put what you learn into action? Will you stay focused till it works for you?
See the irony?!
When I realized I was doing this, I went nuts. I realized how stupid I’d been.
Over the years I reckon I could’ve invested thousands into traffic, built 5 figure lists from buying solo ads, Facebook ads, Twitter PPC, Media buys and run everything I do for free traffic generation alongside. I definitely would have moved forward a whole lot faster…
… Instead of buying course after course, buying coaching and god knows what else.
Now I’m all for free traffic.
Article syndication is great, blogging and building a community is fantastic. They’re all part of the jig-saw.
This is a BIG but.
They take time to grow and leverage.
Paid traffic is instant. It’s on tap.
Makes sense to chuck paid traffic at your sites first, get results and over time build up the slower, organic methods.
It’s a painful mistake, if I were to go back in time, it’s the one thing I’d do different.
Sleep on it, think about it…