How Video Matters to Your B2B Customers
Have you ever wondered how video production companies can fit into your B2B marketing strategy? Well, if you are in a busy city, you must be feeling the pressure as more brands enter the B2B fray. It seems like everyone wants a pie of this fast growing segment as an investment destination, it goes without saying that you need to up your game to remain competitive in your niche. One of the most effective ways of doing this is by partnering with one of the top video production company.
Value of Video Marketing in B2B
Video marketing is one of the fastest growing forms of online content and in fact, a recent Forbes study projected that it is going to form 81% of all web traffic by end of 2019. Its popularity in B2B marketing is only catching up, but the impact is phenomenal.
This might not have been the first technique of choice a few years back, but today you have to include it in your marketing strategy. It is a powerful tool in pitching to potential buyers. The visual effect and the interactive story visual content are crucial in capturing and retaining attention. Like with most new technologies, many executives were not initially taken in by these productions.
However, a recent survey showed that 54% of senior executives share work-related productions with co-workers every week. This is proof enough that at last this communication tool is gaining acceptance in the industry. If you are still not leveraging this type of content in your marketing campaigns, it is time to join the movement.
More Reasons to Partner with a Video Production Company
If you are still not taken in by the power of visual content in your B2B marketing strategy, consider the following:
- Better ranking: Google is always on top of things and when the popularity of video became obvious, it made it one of its relevance metrics. If you have a high quality video production on your website or other platforms such as YouTube, you will receive a boost in search engine result pages (SERPs) ranking for your target keyword.
- Growing your reach: A large percentage of online users share whatever they watch and this in turn grows your brand. Many obscure businesses have become overnight successes through fresh and creative ads. Your target B2B customers are now to be found on social media and other online platforms and it will be easier to convert.
- More brand awareness: Truth be told, penetrating into any industry is tough and you need to use innovative strategies that will help make your target audience know about you. Visual content is popular and within no time, you will have brand mentions on multiple platforms. This matters to your customers because they like working with brands that are more visible.
- Creating an impact at the zero moment: The purchase journey process in any industry is very important. Most customers like engaging with companies they first find out about and if your business is among these, it is easier to convert.
Go ahead and use an experienced video production company to leverage these benefits.