How to Write Successful Subject Lines For Email Marketing Campaigns
Apart from crafting a good email message with the help of persuasion techniques and a capable writing software, your marketing emails need a good subject line to get it in front of prospects’ eyes. With the average person receiving anywhere from a dozen to hundreds of emails per day, paying special attention to your message headers has become more important for email marketers than ever. Done right, subject titles can get your emails read. Poorly constructed, they could be glossed over or, worse, sent to trash, along with the lottery and pharmacy spam.
How do you write subject lines that compel recipients to read?
1. Avoid generic subject lines.
Stay away from subject lines that are too broad and generic. These days, broad subject lines are reserved for spammers and those who don’t know what they’re doing. If you know your market, you don’t need to stoop to such low-yielding techniques to grab as much of an audience as possible.
2. Don’t trick the customer.
Good subject lines lead the reader into the next step. As such, make sure your subject line doesn’t intentionally or accidentally mislead the reader. The last thing any email recipient wants is to receive a message where the subject line has nothing to do with the actual email body – the delete button seems so tempting during those instances.
3. Manage expectations.
When someone decides to open an email, they do it with an expectation in place, based on who sent it and what the subject line says, among other things. Make sure you don’t set expectations too high (e.g. “The Solution To All Your Problems In Life”) or you risk losing the reader to hype.
The more emails you send out to prospects, the more data you can gather about what works and what doesn’t. Make sure to take careful note of those efforts that do generate results and evolve your subject lines based on them.