How to Write Professional Emails – Email Marketing Tips
In a business atmosphere your average person will take great care to present his or herself properly and professionally. After all that is one of the keys to being successful in your career. However, what many people don’t realize is that your email communications need to fall into that scope as well. Many people don’t know how to write professional emails and their reputations and business opportunities suffer as a result. Here is a guide with several tips that should help you learn how to write professional emails and improve your business relationships and successes.
• Have an email signature: It is important to have an email signature for your business emails and correspondences. It should have your name, company name and position, and contact information. It should not however include funny quotes, weird information, or be excessively long.
• Address people professionally: When learning how to write professional emails it is of course important to remember to address people professionally. While you may have more casual relationships with some clients or colleagues, it is best to assume you need to address the person as you would in an important business meeting or other business setting.
• Use proper grammar, spelling and punctuation: Just because it is an email, does not mean you get to skip out on spelling words correctly and using complete and proper sentences. Using abbreviations such as “u” instead of “you”, excessive punctuation or other forms of casual internet communications will reflect very poorly upon both you and your company.
• Don’t be sarcastic or emotional: Sarcasm is very hard to tell in a written piece of communication. Don’t take a chance on being misunderstood, and avoid sarcasm or other possible insults. Also, don’t respond angrily to email. Take a minute to collect yourself and respond once you are calm and collected.
• Check who you are sending it to: A big mistake and an overlooked step in writing professional emails is forgetting to check if you are sending your email to the right people. It is easy to send information to people who shouldn’t see it, so you should always double check and use precautions to ensure not sending email to the wrong recipients. Additionally, replying to all should usually be avoided.
• Use proper headings and subjects: You want your subject line to be specific, as in “4th quarter sales numbers” rather than “4th quarter”, for example. That way people see what emails they need to look at and how soon they need to get back to you. Respect other people’s time and they will do the same to you.
• Keep it brief but informative: Email should be brief, easy to read and informative. They should not be overly long, written in one hard to read paragraph or have scattered and useless information. Make your point or points and make them easy to see.
• Don’t forward everything: Your business contacts are not your friends, and even your friends don’t like all of those forwards you send to them. Always skip out on forwarding chain emails to colleagues or clients.
These tips should serve as a basis for learning how to write professional emails. In short, remember the word “professional” and carry yourself as you would in any other business situation.