How to Write Good Emails
You will have to design an email for each individual type of response, including the fields that need to be included. Examples of responsive emails used in an internet business include the response to an enquiry. A general enquiry should simply thank the person for making the enquiry and inform them that the matter will be attended to within 24 hours. Specific enquiries can be handled in the same way, though if the information required can be sent by email, it could be initiated by the person making the enquiry clicking a box and filling in a form on your website. This would tell the autoresponder what email to send, such as information and prices on Spanish holidays, and the name and email address to send it to.
An email sent in response to an order would include the order confirmation plus other details such as items ordered, prices, delivery and order number. All of these would be made available from the order form you designed, and the order number would be generated automatically by your software.
You know what emails are required for your business and the way it is operated. You should always have a follow-up email. Whether the original email was sent in response to a request for information, an order or was a notification of dispatch, you should always follow it up. Ask if the customer received all the information they required, or if the received the order in full. In the case of an invoice, you can ask if the customer was happy with the product and even remind them of your fantastic extended warranty offer. The customer can be emailed on a regular basis with information about new products related to their purchase. ‘Regularly’ could mean three monthly or even annually, as long as you are keeping in touch.
Don’t be one of those people who lose customers and business because they do not know how to write a responsive email. Proper email marketing by autoresponder is easy to get right if you remember that it has only two purposes: to provide your customers and prospects with information and to make them aware of the fact that they are important to you and not taken for granted.