How to Write Effective Headlines for Your Marketing Emails – Email Marketing Success
For an email marketing campaign to be successful it is absolutely critical for the people on your list to open then read your emails. One of the key elements in accomplishing this is to write effective headlines. Are you interested in how to write super effective headlines for your emails? If so this article will give you some ideas on how to get the job done easily.
The headlines or subject line for your emails are considered by most Internet marketers to be the most important part. Why? Because it is the headline or subject line that determines if an individual will open or read your email. It is very important to make you headlines attention grabbing not spammy sounding by using outrageous claims or promises and using trickery to try to get you user to open your e-mail. I am sure you know the type I am talking about, we have all gotten this kind of mail in our inbox. This practice will only backfire on you while getting your emails deleted in no time flat.
That being the case how do you go about writing headlines that will keep your emails from getting axed before they are read.
Speak to Your Audience
To write good effective headlines for your emails you should first know about the audience of potential buyers who’s – attention it is you are trying to grab. What are their likes, and dislikes? What problems are typical to them? What solutions or information are they looking for. Once you have discovered this information then you can begin to design you email headline around it. Describe in your headline what it is that your email contains that is of value to them or what problem It will address.
Use Psychological Trigger Words
When you are writing your headlines you will want to include words that encourage a positive response from the reader. These words are called psychological triggers. One of the most powerful of these kinds of word is the word “free” so if you have a genuine free product to give away be sure to use it in your headlines.
Other words that attract the interest of readers are revolutionary, guaranteed, jammed packed, explode, you, success, intense, key, review, cutting edge, honest truth, unrestricted, and exclusive. Use words of this type in your headlines whenever possible
Point Out an Advantage That Your Product or Service Delivers That Others Can’t.
If you can show the main advantage of your product over the competition this will work to your advantage.
Instead of using your headline to ask a question use it to tell the reader to take a specific action. Example “Get Your Top Ranking In Google With This Cutting Edge System” headlines of this type subtlety push the reader to take action.
Create Headlines That Contain a Deadline
This is another way to capture the reader’s attention. An example could be: “25% Price cut For the Next 36 Hours your product or service,” or “Take action in the next 24 Hours to Secure your product or service.” You should use caution when using this type of headline they stand out as advertisements. They can be used more effectively once you have built a relationship with your readers and they know that you are a reputable and trustworthy.
Other Headline Methods
Some other ways to write your headline are to use question headline, news headline, command headline, and the reason why headline. Question headlines ask the reader an attention-grabbing question, such as “Are you up to your neck in bills?” News headlines state future offerings or solutions that may appeal to the reader. Command headlines push the reader take action and reason why headlines demonstrate why a reader will need to take action.
When writing your email headlines you should always keep in mind the purpose of the headline, and that is to grab your readers – attention as well as interest. The only reason for your headline is to give the reader a reason to continue reading. It is not necessary to try to sell, convince or explain your product or service in your headline. You will have opportunity to do that later in your email.