How to Write a Great Email Marketing Message
It’s a proven fact that people read email, spend money on email marketing, and buy things because of email. Just because there are billions of SPAM messages that get deleted every day doesn’t mean that millions of messages are going unnoticed. Success depends upon the way you go about delivering your messages. If you can learn to write a great email marketing message, then you may be able to increase your sales. Here are five points to remember in writing email messages.
1. Capture interest immediately.
Think of every boring message you have ever heard before and then try and think of something outside the box. Think about the tons of bulk mail that each consumer is receiving and try to write at a superior level. Once you capture their interest, they will give your proposal serious thought. They are always one second away from hitting the delete button so make sure you never let go of that initial interest and drive home your point quickly.
2. Write a good headline and subject.
This is perhaps the most crucial section of your email message. The headline and subject (usually the same thing) must not only capture interest but demand attention. The best headlines are sentences that personally involve the reader. In addition, never make the subject too complicated or long-winded. Keep it short, punchy and to the point.
3. After writing a great introduction, keep up the pace.
You can do this by elaborating on the pitch but not giving away too much information. The best way to grab attention and keep it is to start with a premise. This could be an unbelievable statement, a problem, a question, a challenge or a unique selling proposition. For the best results, you must focus on the needs of the reader. What benefit does he or she gain from finishing this letter? Once you express this concern for the reader be very clear and leave nothing to the imagination or to subtlety. This isn’t an art-this is a business and you are on borrowed time!
4. Do Research
Nearly every entrepreneur is willing to do research before opening a new store, planning an expensive campaign or going into a partnership. Why not do the same before embarking upon an email campaign? Don’t limit yourself to just one pitch, or one subject line. Come up with many and then request advice from friends, colleagues or even family members on which ones are the most attention-grabbing. Analyze why they are successful and what’s interesting about them. This will prepare you for real world email marketing. The more research you do, the better.
5. Have a logical conclusion.
Avoid exaggeration to the point of lying. Try and fulfill any promises made in the subject line before the end of your email message. You don’t want the reader to feel cheated; you want him or her to be intrigued-to the point of clicking on an additional link to learn more. In other words, don’t just continue spouting out subject lines throughout the letter. Write in a logical and coherent fashion. For the best results, direct the user to take action in the end. An action-promoting conclusion is always better than an indifferent, anticlimactic…