How to Use WOMMA
WOMMA is the Word of Mouth Marketing Association. Founded in 2007 to create ethical guidelines for marketers and offer resources, it provides support to the marketing and advertising industry.
The WOMMA site provides a huge amount of free information. If you are doing any word-of-mouth marketing or thinking of starting a social media campaign, you should spend time exploring the wealth of information available on the site. Here is the best way to use the site:
1. Download the free guidebooks on the homepage.
2. Check out the blogs and follow WOMMA on Twitter for updates (twitter.com/WOMMA).
The blogs have original content updated by the WOMMA staff and a very thorough and comprehensive monitoring of word-of-mouth marketing news and updates from around the Internet. The Twitter feed will keep you in touch with the latest, including free webinars and podcasts.
3. Need inspiration? Look to the case studies.
There are case studies for twenty-four different categories of WOM campaigns. It will provide an overabundance of new ideas and smart tactics to use in your own marketing campaign.
4. Visit the downloads section and get learning!
The WOMMA site has a huge inventory of podcasts, webinars, and videos, which are all available for free.
5. Create your own checklist for an upcoming viral campaign.
Once you've investigated the wealth of resources available to you at WOMMA.org, take that knowledge and apply it to your business. Do you see eye to eye? What do you believe dictates an honest campaign?
Are you interested in learning more about WOMMA and word of mouth marketing campaigns? Visit TopOneReport.com!