How To Use Social Media To Build An Email List
Yes, you can use social media to effectively build an email list. It’s not as direct as traditional email marketing but it works just as well. Social media sites have joined the ranks of search engines as the most visited sites in the world. Hundreds of millions of people use social networking sites like YouTube, Facebook and Twitter every single day. The question now is how are you going to tap these people and make them subscribe to your email newsletter? Below are some tips on how you should do it.
Facebook is the world’s number 1 social networking site. It currently has over half a billion registered members. You cannot directly place an email subscription form on your Facebook profile but there’s a way to get around this. Let us assume that you have a business that you want to build an email list for. What you need to do is create a Facebook Page for your business. Take note: a Facebook Page is different from a Facebook profile. What’s great about a Facebook Page is that you can customize it unlike a Facebook profile. This is where you take advantage of the customization feature and embed your subscription form. If you don’t know how to do this, it’s best that you get the help of someone who can code.
It’s a lot harder to build an email list using Twitter than using Facebook. This is due to the fact that Twitter works on a totally different platform. Therefore, what you need to do is find people on Twitter who might be interested in your business then connect with them. Twitter actually makes it easy for you to find these people. Twitter even recommends people to you. Build relationships with these people and when the time comes, invite them to join your mailing list.
LinkedIn is perfect for building an email list because you get to connect with fellow online entrepreneurs and marketers like yourself. You can learn a lot from the thousands of other business people there. And if you’re the adventurous kind, you can make a deal with a fellow marketer and swap email lists. It’s a win-win situation.
Simply make a video about why people should sign up with your newsletter. Give them reasons. Give them proof. And if you can pull it off, do it in a humorous way. People love humor. Majority of the videos who go viral online are funny. Learn from it.
If you do it right and do it regularly, it’s not that hard to quickly build an email list using the social networking sites mentioned above.