How to Use Facebook Fanpages for Your Business
Facebook is one of the world's leading social media networking sites online and has grown wide in popularity. With over 800 million registered users, this social media site is just one very powerful tool that can not be ignored by any website owner when they think about promoting their business online. Recent surveys have also shown that many business owners now use this platform to grow their brand and reach out to both new and existing customers. With the ability to create fanpages, customize profiles, build apps, add social plug-ins, to mention a few, there's just no limit to what Facebook has to offer in terms of reaching your target audience.
Promoting your business on Facebook could have achieved if some important and smart techniques are applied. If done properly, you could start getting your page going viral and of course, resulting in generating a stream of quality targeted traffic to your site.
Although, many have succeeded in using this medium for their business, a lot of people still lurk behind driving for ways to leverage on this wonderful tool. If you practically follow the steps outlined below, you'll find some helpful tips and easy ways to promoting your business on Facebook.
1. Create a Fanpage
The very first step to using this medium for your business is to create a fanpage for your website. Once this is setup, you'll need to add some contents to your page. Put up a description or short biography explaining what your page or business is about, and then add relevant details along with some contact information. You'd also need to add a profile picture and cover photo to your timeline. Ensure to use very professional images or a logo centered around your niche / brand.
2. Build Your Audience
Next, you'd need to build your audience by inviting your friends and existing customers to like your page. Another way to getting more fans to like your page is by giving away a freebie to people who like your page. You could use one of your top quality products as a freebie to tempt visitors to your page. This could help you in increasing the like rate to your fanpage if your freebie is something of great value.
3. Make Your Page Interactive
Getting a large fan base will not do any good if you do not know how to make your fans to interact with the contents and information you share on your page. To boost interactivity on your fanpage, you've need to post valuable contents, pictures, videos and links to relevant articles or information on your site. Another way to boost activity on your page is to encourage fans to share their opinion and views about your content, website or product by providing a poll or doing a survey. By so doing, you've built trust between you and your customers and that helping your business grow much faster.
4. Reward Your Star Fan
Rewarding your most active fan of the week is another way to giving your page and your business more popularity. People like being compensated for their efforts and if you can feature your star fan on your website or giveaway a freebie, you will surely make your weekly bonus stiff competition. Picking a weekly winner is easy. You could simply install an app on your page to help you handle that. You can search "Fan of the Week for Pages" on Facebook which is one good recommendation.
5. Promote Your Page
Using Facebook's PPC advertising to promote your business is one aspect of marketing that converts. There's the option to limit your ads to a target audience and you're also at liberty to control your daily budget. Ads are run under Cost per Impression (CPM) or Cost per Action (CPA). The success to your ads campaign lies on your ability to create a powerful title which could either raise curiosity or tempt the viewer to click on the link. When your ads begin to get a lot of clicks, the possibilities of getting more likes and exposures for your business increases as people who view these ads are more eager to know more about your page or your product.
If you employ these simply step carefully and wisely, you'd be sure to start receiving some boost in your business as time goes on.