How to Use Email Marketing to Promote Your Business
The days of the door-to-door salesman are over, automation is making marketing easier than ever. No more lugging around a suitcase or living out of your car, electronic mail is one of the best methods for doing business these days.
Email marketing is probably one of the easiest and most beneficial tools to promote your business. Why? Because it is cheap and almost everyone uses email for personal and business correspondence. Advertising costs eat up a big portion of a business budget and using email as a way to advertise their products or services reduces that cost and allows those funds to be used in other areas.
“The benefits of email marketing”
It is cost effective, allowing the merchant to reach a wider audience than by direct marketing methods. Most consumers are computer literate and use email every day to stay in touch with loved ones, communicate with employers or business clients and use shop-at-home websites. Internet marketers increase their sales revenue by advertising through email.
“How does email marketing work”?
The first step in using email as a marketing tool is to begin building an optin list. To be legal, a company must show an established relationship to send consumers advertising material. The way this is done is to offer a freebie or a newsletter subscription on their website. Once the visitor signs up on the merchants website, he or she is added to a list of names that the marketer is authorized to send information to.
Once the marketer has built their list, he or she uses an autoresponder to organize and schedule pre-written sales material to be send to the customers on their list on a designated date. An example of this is a monthly newsletter. An email marketing service can do this for you for a monthly fee. The fee depends on the number of customers on the list and how many emails sent per month.
Electronic marketing software makes it easy to automate many of your business transactions. The electronic messages can be a letter written to the consumer about an upcoming product or service your business is offering, a discounted product or limited promotion with a embedded link to the merchants website and an invitation to check out the latest offerings. This method of marketing has proven to be a very effective tool for driving traffic and increasing sales. It costs very little in comparison to television or magazine ads.