How to Use Email Marketing to Increase Event Registrations?
In the midst of random postings and tweeting, it seems that companies have forgotten their roots! Although social media has become the most powerful tool for online marketing, we should not underestimate the value added measures of email campaigns – email blasts to be precise. Organizations have long being using email marketing strategies to send lucrative promotional adverts and offers to their target audience. Event planners also prefer sending out bulk email blasts that promises more accurate delivery to its target recipient and almost instantly; it favors a more prompt call to action (i.e. register for an event).
Before you send out emails stating the benefits of attending your event, it is essential to create an email list containing the names and email ids of every past and existing attendee as well as that of the potential ones. Every internet user has an email account and note there are over 7 million internet users globally; around 8 new internet users being added every second. Thus, if one can manage to collect at least a fraction of the email ids, you can well imagine how far you can reach out to the people beyond the realm of physical boundaries.
While writing emails ensure you have personalized each mail to add a friendly touch to them. Also, you must ensure that the content is relevant and engaging; adding hyperlinks wherever needed and may be insert one or two of your past event photos to arouse the curiosity of a first-time recipient. Personalizing the emails means the readers will look at your company as a friend taking interest in your products, solutions, and functions that you organize periodically.
It is essential to win the trust of people and be recognized; an email blast helps you to exactly achieve this. Try to come up with an eye-catching subject-line but nothing over-promotional. Think of yourself. Will you open an email that reads “Win a Free iPad Now!” You will off course not; since you don’t know the sender, plus how can anyone just offer you a product without ever interacting with you personally. It is nothing but spam and you will immediately delete it or send it to the trash folder. Thus, it is always better to choose a subject-line that is engaging, has clarity, and exclusivity to it. You can add the name of the person and his city’s name to make it more appealing.
Email marketing campaigns are inexpensive and when implemented properly can let you achieve increased attendance to your events. They are beneficial in retaining a loyal attendee base and also bring in repeat registrations and ROI over time.