How to Take the First Steps With Autoresponders
One of the most effective forms of low-cost Internet marketing is using email to reach a targeted audience. Whilst email marketing has undergone changes over the years, in particular, the outlawing of spam email, it still has great appeal and is one of the most widely-used internet marketing techniques. It's quite simply the best way to keep in touch with your customers on a regular basis on autopilot. Providing you respect the spam laws and use email properly, you will have a trouble free email marketing business.
Email marketing is more commonly associated with the use of an autoresponder service which allows you to import your email messages into the autoresponder and send them out to your customers at a fixed date and time – you could have a series of messages sent over a period of Weeks, months or even years, if you wanted. The exciting thing is that once the autoresponder has been set up, that part of your business will run hands free, allowing you to concentrate on other important things.
The costs associated with an autoresponder vary importantly from free up to $ 100 a month. Try to avoid free autoresponders where possible, although they are free they come at a price! The price being the restrictions on usage and the fact that they will almost always carry an advert of some sort on your message which can distract your recipient from the real reason why they have received the message. Also, it is not necessary to pay a silly price for an autoresponder, big companies may want to pay top price because they can afford to but as an individual, you do not need to. Excellent, cost effective autoresponder services can be obtained from aweber.com or getresponse.com. These are web based programs so they will work for you 24/7.
You could of course, use a desktop based autoresponder such as Mailloop. This type of program is a software application that is installed on your computer and it allows you to manage your email campaigns from your desktop. You just have to be aware that you will need to leave your computer running all the time or else you will not be able to receive or send emails automatically. But it's a great way to have a series of autoresponders for a one time payment and no recording fees.
So, having decided on using autoresponders for your email business, what do you do with one? Well, building up a customer database should be a priority so initially you will want to create a form for your website that allows potential subscribers to insert their details and when they agree to subscribe, they are automatically enrolled onto an email course that you will have Loaded into the autoresponder. The course can as long as you want it to be and sent automatically over a period of time – this is where the automation of your email business will come into its own. It is essential that any information that you send to your subscribers is of value and instructive. It's no good sending rubbish, you will lose your subscriber quicker than you got him!
If you offered a 14-day email course on internet marketing for example, then you could provide links to various marketing ebooks or resources. In each email would be a link to a different ebook. Of course each link would have your unique affiliate code. This is just one of the many ways that you can use autoresponders in your email marketing business.
Finding and using the right autoresponder service, setting up your autoresponder and loading it with quality information is just the tip of the iceburg where marketing is concerned. But it's a good place to start and gain the necessary experience for future marketing projects.