How to Sell Books Online
It’s not enough to have your book listed at Amazon.com if you want to sell books online. Nobody’s going to find it unless a user types your exact title into a search box. You have to put up a series of specially crafted websites if you want to generate more online book sales.
Establish Multiple Book Websites
The obvious first step to take to increase your sales is to set up a group of book websites. You should create one website for your small publishing company and one for each of your books (except in the case of a series). You can host two or more website domains under the same company and just pay the domain renewal fee each year. This is definitely an investment you should make if you want your online book sales to take off.
If you don’t know anything about SEO (search engine optimization), or you cringe when you hear the term, you had better get with the program! SEO is how people make money online. What’s the first thing that you do when you go online to find something? Type a keyword phrase into a search engine like Google or Yahoo. That is what search engine optimization is all about.
There is a science to how to set up your book website so that people can find it using a search engine. So if you want to sell books online, you must study up on SEO and hire writers who specialize in search engine optimization to create your website content.
Once you have your book websites up and they are SEO optimized, now you have one more important step to take if you want to successfully sell books online. Go to WordPress.com or Blogger.com and start an account under your author name. Start writing blog posts related to your book, events, and yourself, once or twice a week. Be sure to type in your book website addresses in each blog post. This will help make your book websites more relevant to search engines and help increase your online book sales over time.