How to Market Your Website Effectively – Internet Marketing
Developing a quality Internet marketing program involves so many elements that doing it all in-house is near impossible. Having a highly skilled team of experts handling your search engine marketing, online reputation management, website design and other aspects is one of the keys to maximizing your return on investment (ROI).
Here are some key aspects of effectively marketing yourself on the Internet:
SEO – Searching engine marketing (SEO) was once something of a mystery to most companies, but now is recognized as the great equalizer. Quality SEO can get a small company the kinds of search engine results that you’d expect from Microsoft or some other large corporation. Specifically, SEO is the process of improving the volume or quality of traffic to a website from search engines through natural (also called organic) search results. To boil that down, when a house wife in Tulsa goes onto Google to search for milk delivery services, quality SEO will help you become one of the top five to ten results Google pulls up.
ORM – Online reputation management (ORM) is one of the areas that effective SEO can impact. Online reputation management is the process of tracking the actions and opinions of others. In this case, it could mean tracking what messages bloggers are writing about you, how your company or product is being discussed in opinion forums, or whether or not there are pro/con websites in existence targeted towards you. Not all opinions floating around cyber space are negative, but ORM is vital to every company or business person. If your SEO is effective, it can assure you positive results on the Web, and it can also be targeted towards developing quality branding. You can target blogs with negative comments, use SEO to improve what terms come up in relation to your company/product/service and much more.
Website Design – Many people don’t understand this, but every element of your website is important for your online marketing program. Even the HTML coding you use can increase or decrease the quality of your SEO, ORM and general online marketing. There’s the obvious impact of website design, which is that if your site is designed poorly, or if it takes a long time to load on the average person’s computer, people will choose not to utilize your site. However, HTML plays a large part in how search engines rank websites, and only a qualified Web marketing team, like the Gervais Group, will keep that in mind when designing your total online marketing program.
SEM – Search Engine Marketing uses many of these factors, SEO, ORM, web design, keywords and more to advertise, market and promote your company. Search engine marketing relies heavily on SEO, because that’s the primary mode of impacting your Google ranking and results for other search engine results.