How to Market Your Email Campaigns Effectively
Email marketing campaign is one of the most important methods of Internet advertising. There are many advantages to the concept of email marketing campaign. Nevertheless, email marketing campaigns also has disadvantages. In this report I will analyze the advantages and disadvantages of email marketing campaigns and will provide some sagaciousness into how to plan and execute an email marketing campaign effectively.
Email marketing has some unique advantages in front of other methods of marketing both online and offline. Maybe one of the most important advantages to email marketing campaigns is the ability to reach global spectators with minimum effort. It is possible to reach global spectators with other methods of advertising more traditional methods of advertising such as Radio, Television and the printed media but they are far from to be effective for reaching potential clients around the globe fast.
Some other greatest advantages to email marketing campaigns are that they are very low-costly. This is important because there are many methods of advertising which are significantly more expensive than email marketing campaigns. The costs related with email marketing campaigns are minimal. In most cases you will already have a mailing list of subscribers who showed interest in your campaigns or information so there is no cost associated with obtaining the mailing list. Furthermore the cost to send emails is low and is considered part of your regular operating expense. All these elements make email marketing campaigns very cost effective.
All the same, there is some price associated with email marketing campaigns. Mainly this is the price related with copywriting the campaign and producing any graphics which will be in the email advertisements. This will involve hiring a copywriter to write the text for the advertisement and a graphical designer to design the graphics. The price of these services will differ depending on who you hire but normally you will pay much more for copywriters and graphical designers more experienced. This is because these copywriters and graphical designers are able to create a higher quality of work than those with less experience.
The biggest disadvantage to email marketing campaigns is the probability of having your email message held as spam. This is a big problem because it might be quite costly in terms of the gross margin for your campaign. Every day Internet users are pelted with unsolicited emails carrying out advertisements. This problem has become huge and the profuseness of spam arriving to the email boxes of Internet users has made them alert and questionable about any email they get which is unrecognized and looks like advertising a campaign.
Emails with subject lines or content that looks to be spam may be automatically moved to a spam folder by the email provider. Emails that are not automatically deleted by the email provider may be moved to the trash folder without being opened mainly because the recipient does not recognize the sender of the email. Both of these problems can outcome in wasted time for the promoter because the recipients are not even viewing the emails campaigns of the promoter. Even more, they can cause complaints being charged against the promoter for being a spammer.
Now you know the advantages and disadvantages of email marketing campaigns, you may question how you will be able to utilize the advantages of using email marketing campaigns to your benefit. The most significant factor to take in consideration is your mailing list. This should be composed of ex customers who have showed interest to receive emails with information and advertisements as well as prospects who have also showed interest to receive more information.
The substance of the emails should also be planned carefully. They should highlight the campaign information that the promoter offer but must do so without seeming to be a sales letter. A copywriter experienced in writing this type of campaigns must be able to put up intuitive and correct campaign that also lead the subscriber to check for more information about the campaign information. Eventually the campaign should point the subscribers to a call to action. This must be a recommendation to the subscriber to make a particular action such as purchasing or exploring a product.