How to Make Your Email Marketing Stand Out Head and Shoulders From the Crowd
Lately, I’ve been getting lots of email marketing questions from people. And today I figured I’d jump on my high horse and gallop on over to the computer to answer a few of them.
How long should my emails be?
In my humble opinion, emails should be like a woman’s skirt: Short enough to get your attention but long enough to cover the details. So I shoot for 350-500 words.
BUT… long ones can work like gangbusters, too. While back, I wrote an extremely long email about some people who tried to indoctrinate me into their weirdo cult.
And you know what?
Even though there was only one link (at the very bottom)… and had nothing to do with copywriting… it sold more of my copywriting books than most of the shorter ones. Interesting, eh?
How do you respond to angry and nasty emails?
When the nitwits come a-knocking, do these two things:
1. Delete ’em.
2. Realize they’re losers — with a capital “L”.
They’re just like the two old guys in the balcony in The Muppets — always heckling everyone and spouting insults.
But you know what?
The farty old balcony muppets are at least funny. The email hecklers are just pathetic.
How often should I send emails?
I can’t speak for anyone else, but here’s how it’s gone for me so far:
The more emails I send, the bigger and faster my list grows… the more new copywriting client inquiries I get… the more people buy my products… etc.
But you have to know what you’re doing.
There’s an art and science to email. And like any art… the more you practice, the better you become. And like any science… the more you measure and test, the more predictable your results.
How can I write riveting email copy?
Write like you talk — warts and all. Unfortunately, most marketers write dry, boring and (worst of all) “intellectual” emails. Always trying to sound educated and “professional.”
Bah! Screw all that.
Have FUN with email.
Loosen up, and don’t worry about offending the snobs, elitists and “PC police”.
Trust me, most people would MUCH rather hang with a regular person than some stuffy intellectual who uses a $5 word when a 5 cent word gets the job done. Wouldn’t you?
Anyway, email is a VERY cool thing.
And if you know how to wield it — like an ancient samurai warrior wielding a katana blade — you’ll slice right through your competition and make out like a bandit.
In fact, eventually it’ll be like you’re the ONLY one people read. Because frankly, you WILL be the only one people read.