How to Make Money Online Using Twitter
Can you really make money using a social network like Twitter? Yes, but you better know and understand the rules of engagement. Unlike other social media sites like MySpace and Facebook, Twitter allows you to develop a more intimate relationship with your followers in real time.
In other words, you and your followers are expressing how you are feeling at that moment of time, which makes it very easy to engage people in a conversation. Here are 3 ways to use Twitter to make money in your online business.
1. Conduct Market Research for your offering in “real time”. Instead of having to send out a survey or perform a focus group study around your offering, you can simply reach out to people and ask them how they feel right now.
This is in stark contrast to the Google platform, which does a good job of telling you what people are “searching” but not necessarily telling you want people are thinking. This is so important to understand because people make buying decisions first based on emotion and then justify with logic.
Post a “Tweet” asking people to give you their feelings on something you want feedback on. It’s that easy and you will be surprised to discover that some of those same people will actually end up doing business with you because of the non-threatening approach.
2. Become a Trusted Advisor. If you position yourself as an expert in your niche, then people will naturally come to you because of your perceived authority. It is remarkable how many forum-type websites are available for people looking for honest answers to their questions.
Position yourself as a safe landing place and you will very easily gain trust and confidence. Remember, people still buy from people, not from systems, and they only buy from people they trust.
3. Network with like-minded people. This may change in the future, but as of today, Twitter is the only social media where ordinary people can communicate directly with other people of prominence.
I recently heard that lance Armstrong was on Twitter giving live updates to his followers on the status of his surgery. Imagine having the ability to reach out and communicate with other people of influence.
You can easily accomplish if you keep your conversation with them around the topic they are talking about on their posts. Don’t push your offering too hard, just let the conversation flow by engaging them and look for opportunities to move toward a common interest.