How to Make Great Newsletter Designs
Your newsletter design and layout is quite crucial to its success. Yes, it is not the most important thing, but it does matter and it does affect its performance. You see why big companies are throwing money on designing attractive and captivating covers for their products.
The effort and time spent on designing your newsletter is not wasted because people appreciate the look just as they appreciate the content. A product that is poorly packaged and designed tends to be of poor quality.
A few tips to better newsletter design:
The simpler the better.
It is a good practice to use images and colors in your newsletter issues. The use of graphics enliven your content. However, overusing these features can produce opposite outcome. It is always good to stick to one or two images per article. Otherwise, the graphics will become much of a distraction.
Too many images can slow down your newsletter loading time which may get your newsletter subscribers impatient, especially those with slow Internet connection. Most of them will just skip it and move on to the next one.
Use multi-column layouts.
Using the single column layout gives your newsletter the look of a formal book. It may also give your subscribers the impression that it is too long to read.
Web surfers are scanners not readers. All they do is scan your content for any point that might be of interest to them. When they come across one they come to a halt to read it. Once they finish it, they continue scanning the rest.
Packing all your content into one column will usually put your subscribers off reading it, especially if it looks too long.
By spreading your content across the different columns, you give the reader the impression that it is easier to chew and will not take much of their time.