How to Make and Market a Viral Video
Let’s start by defining what exactly a viral video is. Viral videos gain almost instant popularity. They all have some form of brand/self promotion and extremely high entertainment value. Remember people surf the net for two reasons: to solve a problem or be entertained. If your video can solve a problem and entertain the masses simultaneously…you’re VIRAL!
Benchmarks of a viral video.
Keep it short 15-90 seconds, 15-30 seconds is ideal.
Allow the video to be easily remixed. DO NOT advertise.
Create shock value.
If you have a call to action in your video, make sure your link is the first thing in the description.
I recommend making 3-5 videos, and bringing in a group of friends to do a “focus group.” Have the focus group determine which of the 3-5 videos was the best and, specifically, how well it met these traits below. Unique Funny Stupid Dangerous Strange/Weird Gross Worth talking about
Once you’ve produced a video, how do we make it go viral? It is NOT easy and requires consistent promotion.
Video Syndication Strategy
Upload your video to TubeMogul, the power of TubeMogul is that it allows you to upload your video to Myspace, Vimeo, Facebook, Twitter, Youtube, Metacafe, Blip.Tv, Daily Motion, and Veoh. Then you can monitor your its performance all from one dashboard.
On YouTube find videos that are relevant to yours and submit your video as a response to it.
Promote it on social networks because that’s where it’s going to go viral.
Find discussion boards that are relevant to your video and submit it as a post.
Submit your it to StumbleUpon in the YouTube video section.
Submit your it to Fark, and BigBoards.