How to Have an Effective Email Marketing Strategy
So you are sat there, scratching your head and wondering what is the best way to market your business online. Well let me help you and introduce you to email marketing and tell you how you can use it to help your business prosper and flourish.
Every time you send an email promoting or advertising your business and the services you offer could have considered email marketing in it's strictest sense but email marketing reflects to sending electronic mail over the internet en masse with the intention of securing new clients, re-invigorating old clients and most importantly gaining new clients. It is rapidly growing form of online marketing, US businesses alone spent a massive $ 400million in 2006 showing the importance of getting your email marketing as effective and efficient as possible.
Email marketing is easy to implement as it's all done electronically so you do not have to worry about messages getting lost in the post like you would've way back when. If you want to use email marketing to it's fullest effect then you can use a marketing agent to email market on your behalf.
So why use email marketing for your online outlet for your business or services on offer? Usually when someone visits your website they will turn up and leave within 3 seconds on average if they do not like what they see, that normally means you have lost a customer forever and you have no way of trying again to make sales through them. With an email address you have something permanent that you can use and re-use for everything from giving out your monthly newsletter to sending out information on new products or services.
Email marketing allows you to keep in touch constantly with customers which is pivotal for repeat sales. On average it is nine times more expensive to make sales to new customers than it is to existing customers so making repeat sales is vital if you want to be successful and marketing through email is the most effective way of doing this.
Customer feedback plays a huge role in business, it allows you to realize why customers like products and why they do not like products. Email marketing gives a unique opportunity to customers where they can simply email back feedback instantly and directly. Encourage customers to give you feedback in your emails and you'll be surprised by how much you learn about your business and how to improve it!
Funnily enough, email marketing can drive online customers to make offline purchases, sometimes customers are not able to wait for the delivery time or are too impatient and will want their purchase immediately without delay or days waiting. Some items are not suitable to buy off the internet without testing out first, items like a bicycle or a pair of trainers so if you run a conventional offline business as well then encourage offline sales person or people behind it so they'll also make a personal connection which is a rarity in online selling.