How To Have a Successful Affiliate Marketing Program
In order to have a successful affiliate marketing program online, you need to have these basic knowledge in researching, recruiting and training your associates. These three stages have a big impact on your success, so, you can never go wrong when working on each of these.
Once again, it's hard to compete online and make your offer stand out among the rest, so here are the things you need to be ready and work on the hardest when you want to make a successful affiliate marketing program online.
Researching your Affiliates
When researching for potential affiliates there are few tools that are available in searching for potential affiliates. I strongly recommend to have them installed on your PC and utilize them to cut the research time down by about 90 percent.
Recruiting your Affiliates
Now that you have all these information, you are now ready to recruit your associates. You need to have all the work done for the affiliate BEFORE you contact them so all they have to do is CPP (Cut Past Promote). Your goal should be to make it as easy as possible for potential affiliates to say yes. Before you recruit you need to be ready with these things:
1. How to craft you offer?
2. What affiliate tracking software should you use?
3. What percentage of the sale are you going to give out?
4. Should you reach them by phone or email?
5. What are the right and wrong things to say?
6. Should you mail them a package so they can see the product?
7. What tools are you going to provide for them to promote with?
Training your Affiliates
Now that you have all your affiliates ready and willing to sell your product, you need to take the time to train them to reach their full potential. Look at it this way. You would not hire a salesman in the offline world and just send him out without training on how to sell better. You also would not stop encouraging him and let him just lie around the office playing paper football. So why would you leave your online salesman hanging?
Here are the few ways to train your affiliates in order to be successful:
1. Tele-Seminars (Get on the Monday morning bust out calls at ….)
3. Courses (Affiliate Bootcamp)
4. Newsletter's (get your affiliates to sign up for the Associate)
The goal is to connect with them and deliver powerful content that, in returns, makes you more money. And remember to post all this training on an easily accessible site so new affiliates can catch up on the material. I do not sit and listen to training at my computer and I'm sure you do not either so make it available in MP3 format so it's ready to download to their iPods or music players. Remember to make it as easy as you can for them to consume and apply.