How To Grow Your List In 3 Easy Steps
You've set up your first list and are starting to get a few subscribers here and there. Now you're ready to step things up and really start growing that list. I have three different tips for you. Work your way through each of these strategies and steps and see how many more optins you'll get. The great news is that these methods build upon each other, so while each of them on their own will get you good results, you'll do best by combining all three.
The obvious way to build your list faster is of course to get more traffic to your optin page or any page on your website that has an option form. There are all sorts of different ways you can get more traffic. Here are a few of my favorites:
· Create more content on your site and optimize it for keywords.
· Article marketing still works great. Commit to write and submit 30 articles over the next month.
· Repurpose some of those articles into short reports and get them circulating.
· Do not forget about social media. It's a great way to get more traffic. Get more active on your favorite social media sites.
· Write and submit a few guest blog posts for another instant traffic boost.
Of course you're not limited to those traffic getting strategies. Use whatever works for you and start getting more traffic to your site. Your optin list will grow as your traffic does.
Split Test Optins
Use that extra traffic to quickly split test optin forms. Start by writing two different headlines for your form and see which one convertes better. From there test all sorts of different things including:
· Additional Headlines
· Color of your optin form
· Optin form design
· Any text on your form
· The submission button
· How much information you're asking for (ie name and email vs. just email)
Even a small increase in your optin rate can result in a lot more subscribers over time. Continue to split test on a regular basis. Aweber makes this very simple with their built in testing software.
Offer A Bribe
Last but not least, consider bribing your visitors. I'm sure you've seen this done on various websites. You create a simple little report or a special video for your readers and offer it to them for free in exchange for signing up for your list. An ethical bibe like this can be a great conversion booster. Give it a try and see if you can not boost your optin rate quite a bit by bribing your readers.
By the way, the type of bribe you offer and how you present it can make a big difference in your optin rate as well, so be sure to test this.