How to Get Your Video Marketing Seen
Let's face it, marketing your business through video is a smart move these days. Not only is it one of the easiest ways to absorb information, it is also the one method that could potentially have an unlimited reach into your marketplace.
A lot of businesses are put off because of the perceived high cost of such a venture. Well, to be honest, it really does not have to cost the earth. Granted, if you've got your heart set on something that looks like a Hollywood smash hit, you'll need bottomless pockets. But for most businesses, a great marketing video can be put together far more modestly.
If you're thinking you've heard it all before and video is not that great a thing in your humble opinion, sometimes these statistics from YouTube will make you change your mind:
- Over 800 million unique viewers visit YouTube every month
- Over 4 billion hours of video are watched on YouTube every month
- 72 hours of video are uploaded to YouTube every minute
- In 2011, YouTube had more than 1 trillion views or around 140 views for every person on earth
What do you think about that then? Reckon it's worth considering now?
There is just one caveat to mention, just because you stick your video on YouTube does not mean you will automatically get shed loads of viewers.
Come on, nothing in the world of marketing is ever that easy.
No, if you want your masterpiece to be seen, you're going to have to do something about it.
Showing off your video
One of the best ways to get your video seen is 'pay to view' advertising.
Before the pound signs start flashing before you eyes, hang on a minute and let us tell you more.
There's a handy little tool you need to know about – TrueView.
In layman's terms, it's a bit like Google's AdWords except you do not pay for impressions; you only pay when someone actually watches your video giving you very tight control on your budget.
There are 4 ways you can use TrueView: in-stream, in-slate, in-search and in-display. If that sounds a bit complicated, do not worry, YouTube have put together a great little video that explains the concept.
It's such a great way to promote your video that YouTube has reported that some advertisers have realized up to 4% click-through rates with the in-stream option, that's pretty good going.
Of course, any video you place on YouTube (or any other video platform for that matter) must also contain your keywords in its description, tags and URL. But remember, do not stuff them with your keywords; make sure they are meaningful, eye-catching and give an idea to the viewer what your video is about.
A combination of keywords for natural search and TrueView for paid search will really help your video marketing bring in the results you want.
Give them a try to see how you get on.