How to Get Started in Opt-in Email Marketing
An opt-in list is considered by most to be the most valuable piece of any Internet business. But an opt in marketing list is only valuable if the list is very targeted and has responsive. So there are things you must ask yourself to determine if opt-in email marketing is right for you and how to ensure your listbuilding is targeted and responsive.
Pick a Niche You Like Promoting AND Has a Strong Market
Consider a couple of things before you even start to build a list. The first thing you have to do is decide on your niche, and stay focused. You have to choose a niche (subject area) you are interested in, so your interest remains high. Then couple that with proven research you can do in places like the Google AdWords Keyword Tool, to see that what the size of the monthly searches are for terms in that niche. If there's a high demand and people are spending money in those areas, that's a good place to start!
Make Sure Your Niche is Profitable
I touched on this above, but it's that important. You have to ask yourself if the chosen niche has income potential for you. Most of the time you can see obviously when a lot of money is being spent in a niche (eg: health and wellness for example). A lot of niches are more hobby niches (eg: basket weaving) and have very little money-making potential. Are you solving essential problems and high interest areas?
Once you have established the validity of having an opt-in list in your niche, you have to build the responsiveness of your subscribers. This can also be done in several ways.
Choose an Effective Presence in Forums
One way that is overlooked by people new to opt-in email marketing is forum traffic. You can gain traffic in several ways using forums in your niche. The first rule to remember is to provide good value to the forum, and only let your signature be the ad. But in the actual posting stay on topic and be helpful. Be interested in people and they will be interested in you, pretty simple really. One of the best ways is to create an eye-catching signature line for all your posts. This can work in many ways. You could just have a catchy headline that is a link. If the forum allows a banner ad, I suggest using this as your sig line.
Find the Right Forum for Your Niche
Now using this forum technique, you need to make sure the forum you have chosen has a lot of people on it, and it is as targeted in your niche as you can get. You should post on as many quality forums in your niche as you can. Post often and with quality content and comments. This is where you build your potential customers that know you are experts in your niche. Then in the sig line, you can give the chance to learn more more from you by joining your opt-in list.
Kick Your Responsiveness Into Overdrive With Interactive Formats
Why not incorporated video into your sequence sometimes, or for special promotions or content. People will love it, because they are tired of just reading text and really want to see who's speaking with them. Just remember to keep it personal and always speak as if speaking to a single friend. Just have fun and be helpful, trust me people will love it!