How to Get Blog Content Ideas for Your Website
Getting content ideas for your blog or website is easy when you’re first starting – you’ve got ideas buzzing around your head and can’t wait to share them with an eagerly awaiting world. But after a while things calm down. And often it’s not long before you’re wondering what to create content about.
Which usually means you put off the idea of creating new content until tomorrow.
And then the next day. And so on.
Here are some ideas to get your creative juices flowing again
1. Set up a Google alert
When you do a search in Google, there’s sometimes the option to directly set up an email alert to notify you about new results. If it’s there, it’s near the end of the first page of search results.
If it doesn’t show, either click the “news” tab as it’s regularly shown on those results or do a quick search for Google alerts.
Then set up an alert for one or more of your target email phrases.
The screen will show you potential matches – tweak the settings until it shows sensible results.
You’ll need to click the confirmation email for each alert you set up. Google does this to stop people signing you up for alerts without your consent.
You get different frequency options – I find that I pay more attention to weekly rather than daily alerts but you can always change the frequency to suit your personality and the time you have available.
Often just the titles in the alerts will give you ideas for fresh content. If not, it’s easy enough to click through and skim the article that you’ve been notified about.
2. Lurk in forums
Forums are great places to get ideas for fresh content.
Some questions crop up with monotonous regularity. Those are the ones that you should already have some content about.
But it won’t hurt to have more content about them!
Often you’ll find that the same question is phrased in just slightly different ways. Maybe an extra word, maybe a different order for the words, maybe a similar word swapped into the question.
All those variants are ripe for new content to be created.
That’s because Google does its best to match the precise words used in each individual search. You can test this yourself by running each of those search variants and checking which pages are returned for each one.
Sometimes the order of the results will be slightly different. Other times the pages returned will be different. Either way, there’s an opportunity for you to provide fresh content that precisely matches the question asked.
3. Go through your old posts
If your website has more than a handful of pages then it pays to go back through your old posts for inspiration.
Start with the oldest pages first as those are the ones where your ideas and thought processes will probably have changed the most.
Don’t rewrite and edit the pages unless they’re totally out of date and wrong.
Instead, create a new post that gives people your current thinking on whatever topic it is.
Another good way to come up with fresh ideas is to take each bullet point or paragraph from a page and write a completely fresh post just about that point.
If you create content like this where I’ve got several numbered points (3 in this instance, often 5 or 7) then that gives you plenty of places where you can go more in depth with your content.
One more option that can be applied to any of the above ideas is to simply ask the question “why”.
Then answer the question you’ve just asked.
This helps you consolidate your thoughts and usually puts you closer to being in the head of the person who’s checking out your content.