How To Generate A Successful Email Marketing Campaign
The foundation of a successful email marketing campaign is obtaining the permission from individuals for you to send them emails on a regular basis. Here, the best email campaigns are a direct result of your work to build a list of potential customers. So how do you start to build a list?
When website visitors fist come to your site you can motivate them to sign up to your email list by providing them something of value. This could be a free report, video or your latest newsletter. Your email campaign can start as soon as they have submitted their email and signed up to your list.
There are two choices when you email the subscribers on your list. The first choice is to send them a sequence of follow-up emails that they will get after they have opted into your list. The second choice is an email broadcast, also referred to as an email blast, that is delivered to all the people on your list at the same time.
Follow-Up Email Marketing Campaign.
The follow-up email marketing campaign is basically a set of emails that have already been prepared and input into an autoresponder and they are delivered automatically over a predetermined time frame. You can choose when they are sent and how many emails there are in the sequence.
For example, let's say you have created a campaign that consist of 10 emails and you schedule them to go out daily. This means that every person who signs up to your list will immediately get the first email, with the report or newsletter that you offered in return for their email address. Your campaign will then automatically continue the next day and they will then receive one email a day for nine more days. Each individual who opts into your list will receive your emails automatically in the order you set them up regardless of the day, time or where they are located.
The Broadcast Email Marketing Campaign.
When you deliver a broadcast or blast email marketing campaign, everyone on your list receives the same email at the same time wherever or not they have been signed up to your list for a short time or several years. This type of email message is especially effective if you have some new product or service that you want to let your customers know about, or if you're having a sale. It's also a good way to provide your customers a voucher for a forthcoming sale.
3 Email Marketing Campaign Tips.
- Carefully consider who your target audience is and what they want.
- Use a subject line that will grab their interest. Even if you have written a great email, it will not work if your subscribers do not open it.
- Your message must be written for the person receiving it. In other words, you have to be very clear about how your product or service will benefit them.
Do not forget that, as great as your product or service may be, your email marketing campaign will not be effective if nobody reads it. Consequently, ensure that you follow the above three tips to get the best results from your campaigns.