How to Create Optimized Web Content
Writing for the internet is not the same as writing for print. No matter how good you are in writing for printed materials, such as books, newspapers, and magazines, it does not automatically mean you are great when it comes to writing online content. Web content should cater to the average internet reader and for you to come up with quality web articles you have to make sure that they are optimized. It is not just about readability. Web articles should be written correctly for search engine optimization purposes as well.
Here are some tips on creating optimized web content:
We know that you are provided to write SEO-friendly content. However, you should write the content without thinking about the technicalities. Writing with the keywords in mind can destroy the flow of your words and sentences and will affect the readability of the article. Think about your target audience, then start writing naturally. Let your creativity flow. The technical stuff can be inserted later on. Remember that you are writing for the internet, not for literary or scientific audience, so do away with the complicated terminology.
Make Good Use of the Title and First Paragraph
Create a title that will grab the readers' attention. Your first paragraph should capture the attention of your reader or else he will not be interested in reading the rest of what you have to say. Your reader should be able to see the point of the article on the first paragraph. Resist the urge to use fillers just to reach the required word count.
Break Your Text Down Into Small Paragraphs
Speaking of paragraphs, take care not to write everything in a bunch of words. Readers typically get turned off by long paragraphs. Therefore, break it down into three or four shorter ones. If you have to enumerate stuff, put them in bullet points so it will be easier for your readers to read. Bulleted points also make the overall text look cleaner.
If you are writing an article for promotion, then by all means do what you need to do without overdoing it. If you are writing about a product or service, make sure to spill out all the good qualities without exaggerating it. Personal experiences prove effective in marketing copies. A true to life story serves as a testimonial for the product or service.
Give Out Resources
If you want to give more information that is not covered in your article, you can direct your readers to links that contain additional resources. You can direct them to your website or others. You will not lose readers or customers in the process and doing this gives you quality outgoing links that can improve your website's ranking in Google and other search engines.
You may find it restricting at first to write content for search engine optimization, but with enough practice, the writing process will become easier. Keep in mind the benefits your website will get in the long run if you continue to produce high quality content.