How To Create a Landing Page
The elements you can include on a landing page are:
Headline – this should closely match the headline the customer clicked on. That way they know they’ve reached the correct page and, at least as importantly, Google’s spider also knows that the page is relevant to your advert.
Sub headline – this reinforces the headline and is often used to build up intrigue in your reader, so they’ll want to read on.
Copy – a couple hundred words talking about your subject.
Bullet points – summarize the best and most important things that your customer will get when they sign up with you.
Sign up form – boxes for your customer’s name and email address. Plus, most important, a button for them to click to get more details.
Audio greeting – a lot of people report that having an audio message start playing as soon as someone arrives at the landing page help boost response.
Video – a lot of sites are adding video to their landing pages.
Header graphic – I’ve left this “out of order” as there are two schools of thought on header graphics. Some people think that an image at the top of your landing page is absolutely essential. Others think that it just gets ignored. Still others think that it distracts from the main focus of the page.
Other graphics – if you are offering a free gift as an incentive for your customer to sign up to your list, it’s useful to have a graphic showing what they will get. A large percentage of the population are visual by nature and they like to see what they’re going to get. This is true even if the item you’re giving away isn’t a physical item but is only a download. Think about the times you’re ordered an MP3 or an ebook on the internet and you’ve been shown a picture of the “cover”.