How To Build Good Relationships With Internet Marketing
How to grow those relationships, I hear you ask? Simple. Let's begin with the affiliates one already has, even if they yield measly amounts of traffic or sales. These are affiliates who have already expressed an interest in wanting to market your product on your behalf. Their plans to promote you have not necessarily gone to plan. They have inserted a banner or a link to a place that is not optimal for their website. Even worse yet, they have implemented the tracking codes wrongly. Your task is to get these affiliates generating sales!
Draw up a list of who they are barring, from the top 20% of registered affiliates they have. These top 20% are your Super Affiliates. Induce them, to give their feedback, and have your Affiliate Business Manager visit their websites every month. Most importantly, talk to them and with the rest of the affiliates, get into contact with all of them, and get to understand them. Usually all that is required is a reassuring voice to guide them through the basics of business. Organize an Affiliate Conference, to train your partners on your system and how it operates. Treat them for lunch, and permit them to give their suggestions, ask questions and get involved. The best feeling one could hope for is the response one will get from their affiliates.
Most likely they are affiliates with different companies also, and they will understand a lot about how it works. Pay special attention to affiliate websites that generate a lot of clicks but no sales. Begin by offering tips on which links are receiving the best results. Propose new placements on the site for your links. Keep your eyes on the tracking. Do some investigation into the demographics of the affiliate site, and see if it correlates with the user you know is succeeding on your website.
For example, lets say that a 40 year old, mid-income woman may be thinking of (so she clicks) but not able to purchase a Maserati, for example (high clicks, low sales). The achievement of your program and the partnership one has with one's affiliates is dependent on searching the right match! What one hopes to attain by doing all this, combined with constant contact with your affiliates, are solid affiliate relationships. Marketing is all about these partnerships, and they can only grow if one takes the effort to understand who their affiliates are. One will find that this time spend will pay ten folds in the way of bright relationships and, therefore, enterprise success. Remember, size does not necessarily matter when it comes to marketing. One does not have to have a huge base of mediocre affiliates. Rather, concentrate on getting to understand the affiliates one has by maintaining the numbers low and on building those relationships first!