How to Build a Targeted Email List
Everybody in internet marketing says “the money is in the list”. The email list, that is. Why is that? Can’t I just do direct selling on my website? Sure you can. But if you were to build a email list, you would have a very interested group of people waiting to hear what you have to say!
Getting your sales to convert, takes a lot of work, and of course, you need traffic. Sending traffic to your sales page might get a small conversion rate of about 1-2%. But that means that 98-99% of your hard earned traffic goes away… forever!
Hey, that’s almost EVERYBODY! And you will never hear from them again. Now, if before they left your site, you had a way to capture their email address, you would start to build a email list. A very good email list, because you know they clicked your link for more information, so they are definitely interested in your topic.
Now this list you are building is a very targeted email list, because you already know they have a good interest in your topic or they wouldn’t have come this far by clicking through. That is why you never want to just “buy” a email list. So much better to build it yourself, one by one.
This kind of a targeted email list will be much more likely to listen to what you have to say. And because you captured their email address, you will get that chance to communicate with these people again and again.
Now this is where the secret comes in: Now that you have a email list, it is very important how you treat these people. Don’t just pitch sales to them – they will quickly jump off your list. Instead, spend some time building a good, strong relationship with your people, so they will come to like you, trust you, and then, even buy from you. People buy from people they trust sooner than from strangers.
Building a email list of “relationships” takes time, but it will be well worth it. Just remember they are real people, like you and me. Really talk to them and give them valuable information in your email. Even give them some free bonuses that also contain valuable information. However, make sure that what you are sending them is NOT junk! Make it really good stuff, and they will love you for it.
So, how do you go about building this email list?
This is what I am learning in Alex Jeffreys’ coaching class right now. He is definitely the go-to guy when it comes to building a list. And he has put all this important information and much more in an eBook that he will let me give you for free! There are secrets in this ebook, that I have not seen anywhere else. His methods build a list fast and that’s exactly what I am looking for.