How to Build a Mind Blowing Email Marketing Campaign in Only 5 Steps
Surf the Internet trying to find a better return on investment than email marketing and you’ll come up empty handed. There’s simply no easier way to reach a targeted group of people in need of information than having an opt in list that opens your emails as soon as they receive them. In the right hands, an email marketing campaign is the key to Internet marketing success.Follow these 5 steps and you’ll find a new sense of ease you’ve been looking for to make money online.
Master The Squeeze Page
First things first, you’re wasting your efforts towards getting started in email marketing if you don’t have a squeeze page set up. For those who are not familiar with squeeze pagess, you just need to know that they are a tool used solely for collecting information from someone who comes across it. How do you make a killer squeeze page? Write a great headline, show the benefits of why the surfer should give away their information, and make it easy for them to give it to you. It couldn’t be any simpler.
Focus On The Double Opt In
Controls on spam mail these days are tight. In order to get around it, the double opt-in method has become essential. Take the time to inform your potential subscribers that they must confirm their subscription. If you don’t do this, you’ll have lost your one chance to get their contact information. Without their contact information, your emails won’t even get looked at. Most autoresponders will take someone to a Thank You page- use this resource as a way to remind your potential subscribers.
Get People In The Mood
Once you’ve done the hard work of getting subscribers, you need to treat them like gold. Remember, these are people who are seeking information. If you don’t give awesome useful information, your email marketing is going to fail. But by getting them into a state of gratitude for your information, they’ll feel compelled to help you out as well. If there ever was a time that “Scratch my back and I’ll scratch yours” was important, it’s in email marketing.
Aim To Give Incentives
Just like you need to give information, you need to keep on improving the benefits of being a part of your subscriber list. Make yourself stand out from all the other people trying to get a massive return on investment. Honestly, if you feel like you’re giving out a little too much, that means you’re doing something right. Get your readers to say “Wow, I can’t believe I’m reading this” and you’ll see money flowing your way in no time.
Be A Coach, Not A Promoter
As you develop your email newsletter, use it as an opportunity to help your readers personally. Take their problems and show them the way to solve them. In the long term, the benefits will come your way. After all, so many email marketers use their newsletter as robotic promotional tools. Be daring and change it up. You’ll have readers (and customers!) for life.
These 5 steps are all it takes to start helping your newsletter stand apart from the true junk that’s being sent out every day. Treat these steps as gold and you’ll start seeing the results that have eluded you for so long.