How to Build a Mailing List – The Basics
Before we start with how to build a mailing list, let’s first have a word about why you need to build a mailing list.
Whatever your business model is, a list of people who are interested in what you are selling or promoting is your source of immediate money on demand. Let’s say you are selling products related to the famous niche “dog training”. When you drive traffic to your sales page that converts at 2% you are making 2 sales per 100 visitors. If you are also collecting the names and emails of your visitors you are: getting them to see your sales pitch twice, which increases your conversion; following up to get more of them to buy your product; and when you have a new product of your own or as an affiliate you can start getting sales in minutes by writing to your list about it.
How to build a mailing list is a process that involves 3 activities:
1. Finding the source of traffic. Yes, this is number one. Find out where do people interested in your niche hang around. It is usually forums, yahoo and Google groups, readers of an ezine … etc.
2. Know what they need and prepare a bribe for them that you’ll be giving away to those who will sign up to receive your emails.
3. Let them know about it. In other words … advertise your bribe on your source of traffic.
There are tools you’ll need to build a mailing list. You’ll need a hosting for your bribe and the sign up page. You’ll also need an autoresponder to manage your list, and you’ll need affiliate networks to provide you with products and offers to send to your list, even if you are selling your own product.
Although most marketers will tell you that you need $70-100 as monthly list building expenses, I believe that you can get the same results with under $13.5/month if you know what you are doing.