How to Advertise According to Stone Evans
If you're familiar with Stone Evans, you know that he is a wildly successful entrepreneur. He is the Home Biz Guy, the owner of Plug in Profit and Dotcomology, and champion of Internet marketers everywhere. Needless to say, he excels in promotion. Part of Evans' strategy, and perhaps legacy, is to teach others how to be successful as well. He is a writer of advice filled articles meant to help home business owners find their way in a competitive world. That is one reason to learn how to advertise according to Stone Evans. He knows what he's talking about.
While some say that you should spend 4% to 10% of your gross on advertising, Evans claims there is no hard and fast rule. How you generate fresh business does come with a set price tag. Sometimes, it does not cost anything because a new client came to you via a word of mouth referral, for example. However, that is the exception rather than the rule. Most businesses require promotion in order to thrive and grow. Usually this requires some investment.
Evans recommends that you determine what you hope to achieve through your advertising, rather than doing it blindly and hoping that it works. Figure out your objectives. Knowing if you're looking to bring people into your store, get them to buy more, keep your name fresh in their minds, or build long term relationships, will narrow your focus and give you direction. This allows you to use a targeted ad campaign that meets your goals. It also makes it possible to determine if your campaign is effective.
The quality of your ad, content, or video is a another very important aspect to consider. If your quality is low, the impact and subsequent results will suffer. Get the best you can afford, and then do a test run. It's a good idea to start with a small market to assess your advertising's effectiveness before spending a great deal of money. That way, if it needs tweaking, you still have some budget left to try out the new, improved format.
Something else to take into account is the tracking of your advertisements. Find some way to ensure you know which of your methods are working. This may mean offering a customer incentive to say where they heard of your company. Tracking is an important and efficient tool that will help in planning future campaigns and making profit projections.
How to advertise according to Stone Evans, is to set targeted promotional goals, test your high quality ads, and track your progress. He is fond of reminding people to plan and prepare. This advice holds as true for advertising and promotion as it does for other areas of business. Coming from a expert writer remember article advertisings or promotions bring people to your web site your web site does the selling.