How Often Should You Post Content To Your Blog?
Updating your blog with new content is an essential part of making sure that your audience remain interested in your business. If you haven’t posted anything for some time, people might lose interest or even stop following your blog.
On the other hand, posting too frequently can also present a problem, so it’s important to get the balance right.
Not Updating Your Blog Enough?
There are a number of problems if you rarely post content to your blog. The first is that your followers don’t find any value in subscribing to your blog, because you don’t often post new content and as a result they’ve already read everything they’re interested in.
Next, they don’t know if you’re on holiday, taking a break or if you’ve given up the blog completely. They may even forget who you are when you start posting again! Going quiet for weeks or months could mean it’s much more difficult to maintain your readers and then pick-up where you left off.
Another issue with not posing new content regularly on your blog is that it’s challenging to rank higher in the search engines.
Can You Update Your Blog Too Often?
Although you might believe it’s great to keep publishing lots of content to your blog, people may find it too much to handle. This is especially true if there is the choice to subscribe to email alerts, which means they will receive an email every time you post something new.
Also, if you’re writing short posts several times per day which aren’t appropriate to many people or which don’t hold much value, people will unsubscribe to stop getting all the notifications. Posting too much is also exhausting for you, and you may find that your quality suffers.
How Often Should You Update Your Blog?
The frequency at which you update your blog content does, to a large extent, depend on your niche. For instance, if it’s news-based then it seems sensible to publish at least once per day. Having said that, for most online entrepreneurs, the ideal blog post frequency is around 1-2 times per week.
The posts should consist of information that provides some form of value for your readers and helps them in some form or another. And keep in mind, this doesn’t continually mean that you have to post text. It could also mean video, or image-based posts if that works best for your niche.