How Newbies Can Avoid Internet Marketing Failure
Internet marketing is the business of both advertising and selling goods and services over the internet. It may be easy but it is not an overnight proposition as many would have you believe; it could be weeks, months or even years before your web site becomes viable and profitable but there are ways that newbies can avoid failure.
Primarily Internet marketing is about attracting the right customers, creating a user-friendly atmosphere, and developing content that's relevant to your customers needs. It's an ongoing process that will never end for as long as you wish to seriously profit from your website.
Internet marketing has also become an integral component of many "brick and mortar" operations, but online-only businesses have also challenged traditional businesses in the arena of retail sales, for example in business-to-consumer (B2C) marketing, business-to -business (B2B) marketing, and peer-to-peer (P2P) marketing.
Internet users who see your advertisement in a couple of key locations will likely notice the advertisement and may be qualified to visit your website immediately or may keep your website in mind for future use. Internet Marketing includes banner advertisement; e-mail marketing, PPC advertising, affiliate marketing, search engine marketing, article marketing, blog marketing and blogging. These strategies can be termed as methods used for advertising and company promotion and these marketing strategies therefore need to have the innate characteristics, or ability, to be incorporated into any website in order to get for the particular company the desired results in promotion and hence sales . One of the major benefits associated with Internet marketing is the availability of information. At one time, Internet marketing largely realized having a web site or placing banner ads on other Web sites but more often these days people look to affiliate marketing to make money.
Affiliate Marketing is seen as the easiest route to on-line success, especially for the newbie marketer having virtually no entry barriers, you just set up an affiliate ID and off you go. For anyone who has spent a little time online, the term internet marketing conjures up thoughts of get rich quick schemes, traffic programs, how to market AdSense, programs that automate marketing online, the latest super duper e-book etc.
So why are the overwhelming majority of affiliate marketers and especially newbies unsuccessful? Promoting affiliate programs is one of the most rewarding and easy ways to earn money online, but making the right decisions before you launch yourself into affiliate marketing can mean the difference between success and failure.
Here are some 'common sense' ways to boost your affiliate sales.
The 'gurus' who create the 'must-have' products are very good at getting compelling sales copy written that create urgency and action. They also provide web copy for the affiliate to use as a 'sales' page as well as the 'thank you' download page. Great for affiliate sales except that the affiliate has to do all the promotion and marketing work and if a customer buys and gets sent straight to the thank you page for their download, the affiliate has to start again to find the next customer.
Affiliate internet marketing is one of the best and easiest ways to make money online, but even better if the customer is added to your email list before being sent to download their purchase. How can you do that?
Well my advice is to do two things:
1. Ensure that after payment is made to customer is redirected to your sign-up page (a 'squeeze page') where they enter their name and email address before getting to their download and
2. Make the buyer another offer at the point of sale when they are most likely to make another purchase. If this is a complementary item to the one they already bought and at a similar or lower price they may well buy – then doubling the value of the transaction.
Internet marketing is absolutely crucial for online success and can be profitable with the right approach. Successful Internet marketing is a combination between strategy and marketing and newbies need to know how they can avoid internet marketing failure and get wise fast or they will provide all the licenses for the 'gurus'.