How Important Is Content When Writing Articles for List Building? Part II
But if you're looking at driving traffic the way I do with articles, you really do not need to update your site that much at all, in my opinion and based on what I do and how I drive traffic.
I guess the next thought is the content of the articles, is that related to what someone might possibly buy or is it just something to attract their attention to get them to your website where you sell them something else?
That's a tough question, but most of the time the content on the articles – let me qualify this. I've got a lot of content out there that does not produce at all. Of course through my testing I know that to be the case. Obviously I'm not going to take the content down just because it does not produce. It's already there. There's no sense in spending money to take content down.
But out of the categories and keywords that do convert for me, that's where I put the bulk of my energy and money now. Out of the ones that do convert, normally the topics on those articles are very similar to the products that people end up buying from me.
For example, if someone comes into my system through an article about article marketing – and probably 80% of people that come to me do, because that's what I do and that's what I teach – if they come to me through that article, usually they purchase my Article Marketing Manifesto or my Article Marketing on Steroids or they get into my coaching program that's founded on article marketing, or they'll take it one step further.
Most people that are involved in article marketing already have a website. The reason they're interested in article marketing is because they need to make more money online. They need conversion, so then I can lead them in that direction.